Pricing & Investment
Straightforward pricing.
You own what you pay for.
No subscriptions. No platform lock-in. No content held hostage. A one-time investment in a tour that belongs to your business.
Ownership
Most virtual tour platforms don't sell you a tour. They rent you access to one.
Understanding this distinction is worth a minute of your time before you compare prices. The number that looks cheaper upfront is frequently more expensive over three years.
✗ Monthly subscription required to keep the tour accessible online
✗ Content stored inside a proprietary system you don't control
✗ Tour disappears if you cancel, switch, or the platform changes pricing
✗ Branding and watermarks belonging to the platform, not your business
✗ Limited ability to embed or share outside the platform ecosystem
✓ No ongoing subscription required. Your tour stays online on your terms
✓ Delivered as a standalone web experience you host and control
✓ Yours permanently — embed anywhere, share freely, use in perpetuity
✓ Clean presentation — no third-party branding in your client-facing assets
✓ Embed on your website, share via email, use in presentations and proposals
Pricing
Start small or go straight to a full tour. Either way works.
Low-Risk Entry
Pilot Tour
Not sure a virtual tour will work for your space? Test the technology and experience the result yourself before committing to a full tour.
- 3 key areas captured
- Fully interactive walkthrough
- Works on all devices
- Credit toward a full tour
$180
One-time. No subscription.
Start With A Pilot
Construction & Builders
Pre-plaster documentation, progress records, permanent visual reference
Full walkthrough capture
Shareable virtual tour
All devices
Childcare & Education
Enrolment trust-building, parent confidence, open-day supplement
Full walkthrough capture
Shareable virtual tour
All devices
Venues & Event Spaces
Enquiry pre-qualification, interstate clients, booking conversion
Full walkthrough capture
Shareable virtual tour
All devices
Other Businesses
Fitness, medical, retail, accommodation, galleries — scoped individually
Pricing varies by space size and complexity. Final quote confirmed after a short call.
Return On Investment
The maths is straightforward for most businesses.
A virtual tour doesn't need to generate dramatically more enquiries to pay for itself. It only needs to convert a small percentage better than you do today. Use this to estimate what that looks like for your business.
Additional annual revenue at +20% conversion improvement
$21,600
Based on roughly 0.6 additional conversions per month, at $3,000 each.
At a typical investment of $700–$1,200, payback occurs within less than one month of additional conversions.
This is an illustrative estimate only. Actual results depend on your specific market, space, and how the tour is presented to potential clients.
Common Questions
The questions most people have before deciding.
"We already have a professional photographer. Why do we need a virtual tour?"
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Photography and virtual tours solve different psychological problems. A photo convinces someone a space looks good. A virtual tour lets them experience the space themselves — navigate it, understand the scale, move between rooms. People don't trust a photo the same way they trust their own two feet. A tour simulates the latter. They work better together than either works alone.
"Our clients prefer to visit in person. Won't this be wasted?"
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Clients who visit in person still consider you online first — that's when they shortlist. A virtual tour doesn't replace the in-person visit, it earns you a place on the shortlist that gets you the visit. The businesses that rely entirely on in-person visits are relying on people choosing to put them on the list without seeing anything first.
"It seems expensive for what it is."
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The investment is a one-time cost that works 24 hours a day, seven days a week, indefinitely. Compare it to one week of paid advertising. Compare it to one wasted site visit for a venue. Compare it to one plumbing dispute for a builder. The number doesn't need to be dramatic — it just needs to pay back once. Use the calculator above to check your own numbers.
"What if the space changes after the tour is captured?"
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For most businesses, a tour remains accurate and useful for years. Venues with stable layouts, education centres, and most retail spaces see very little drift between the tour and reality. If your space changes significantly — a renovation, a major fit-out — a re-capture is available. For construction, the documentation of what was there before is specifically the value — it's not meant to be current, it's meant to be a record.
"How long does it actually take to produce?"
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On-site capture takes under two hours for most spaces. Most businesses continue normal operations during the shoot. The finished tour is delivered within a few business days. From first conversation to live shareable link, the process typically takes under one week.
"What happens if 3apture closes or stops operating?"
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This is a legitimate question and the ownership model exists specifically to address it. Your tour is delivered as a standalone web experience — it doesn't depend on 3apture's systems to function. It can be hosted independently. Your content doesn't live inside a platform account that disappears if the business behind it changes.
How It Works
Three steps. Usually done within a week.
01
A 15-minute call
We understand the space, the audience, and what the tour needs to achieve. This shapes the entire capture. No briefing documents, no lengthy onboarding.
02
On-site capture
Usually under two hours. We work around your schedule and confirm the timing that suits you.
03
Tour delivered
All captured panoramic images and tour files are delivered directly to you — complete, high-resolution assets ready to host, embed on your site, and reuse however your business needs. No platform account required. No ongoing dependency on us to keep it live.
Start with a pilot tour.
$180. Three areas captured. A fully interactive tour you can experience before deciding anything else.